{"id":5537,"date":"2024-04-10T11:39:50","date_gmt":"2024-04-10T09:39:50","guid":{"rendered":"https:\/\/www.shikumen101.com\/privacy-policy\/"},"modified":"2025-08-28T16:16:21","modified_gmt":"2025-08-28T14:16:21","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.shikumen101.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t
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Privacy Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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pursuant to Regulation (EU) 2016\/679 (GDPR)
Effective as of: 24\/06\/2025<\/strong><\/p>

INTRODUCTION<\/strong><\/p>

This privacy policy complies with the EU General Data Protection Regulation (GDPR \u2013 Reg. EU 2016\/679) and Italian Privacy Code (Legislative Decree no. 196\/2003, as amended). It also follows the guidelines issued by the Italian Data Protection Authority, including those on email marketing (July 4, 2013).<\/p>

Data Controller<\/strong>:
Idea Group IGM, with registered office at via Trieste 28\/bis, 35121 Padua, Italy
Email:\u00a0info@shikumen101.com<\/p>

The Data Controller has not appointed a Data Protection Officer (DPO). You can contact the Controller directly at the above email address.<\/p>

This policy refers to the website\u00a0shikumen101.com<\/a>\u00a0(\u201cthe Website\u201d).<\/p>

For detailed information on cookie usage, please refer to our\u00a0Cookie Policy, available in the dedicated section of the Website.<\/p>

The Website uses a\u00a0Consent Management Platform (CMP)<\/strong>\u00a0in compliance with the GDPR, allowing users to accept or decline non-essential data processing, such as profiling and advanced analytics.<\/p>

  1. PURPOSES AND LEGAL BASES OF DATA PROCESSING<\/strong><\/li><\/ol>

    1.1 Registration on the Website<\/strong><\/p>

    Personal data provided during registration is processed to allow access to reserved areas and related services.
    Legal basis<\/strong>: pre-contractual measures.
    Optional<\/strong>, but necessary for registration.<\/p>

    1.2 Purchasing on the Website<\/strong><\/p>

    Data is processed to manage purchases and comply with contractual and tax obligations.
    Legal basis<\/strong>: contract execution and legal obligations.<\/p>

    We may also use your email address to send promotional messages about similar products (\u201csoft-spam\u201d), unless you object.
    You may\u00a0opt out at any time<\/strong>\u00a0by clicking the unsubscribe link in our emails or by writing to\u00a0info@shikumen101.com.<\/p>

    1.3 Responding to Inquiries<\/strong><\/p>

    Your data will be processed to respond to your inquiries.
    Legal basis<\/strong>: legitimate interest in responding to user requests.<\/p>

    1.4 Marketing (subject to consent)<\/strong><\/p>

    If you provide consent, we may send promotional emails or newsletters about our own or third-party products.
    Legal basis<\/strong>: your consent.
    Optional<\/strong>; refusal does not affect access to other services.<\/p>

    1.5 Profiling (subject to consent)<\/strong><\/p>

    If you provide consent, we may use your data to profile your purchasing behavior and preferences to send personalized promotions.<\/p>

    Tools used<\/strong>: CRM, Google Analytics, Meta Pixel.
    Optional<\/strong>; refusal does not affect Website usage.<\/p>

    1. DATA DISCLOSURE AND RECIPIENTS<\/strong><\/li><\/ol>

      Your data may be disclosed to:<\/p>

      • public authorities, where required by law;<\/li>
      • consultants (legal, tax, administrative);<\/li>
      • couriers for order delivery;<\/li>
      • third-party platforms for email marketing (e.g. CRM tools);<\/li>
      • internal staff and collaborators.<\/li><\/ul>

        Your data will not be sold to third parties<\/strong>\u00a0without your explicit consent.<\/p>

        1. DATA RETENTION<\/strong><\/li><\/ol>
          • Marketing data<\/strong>: retained until you withdraw your consent; for inactive users, deleted after 12 months from the last email opened.<\/li>
          • Other data<\/strong>: retained as long as needed for contractual and legal purposes.<\/li><\/ul>
            1. INTERNATIONAL DATA TRANSFER<\/strong><\/li><\/ol>

              The Data Controller is based in the EU. However, your data may be transferred outside the EU (e.g., to the USA), using:<\/p>

              • Standard Contractual Clauses (SCC)<\/strong>; or<\/li>
              • in case of transfer to a country covered by an\u00a0EU adequacy decision<\/strong>, including the\u00a0EU-U.S. Data Privacy Framework<\/strong>\u00a0(effective July 10, 2023).<\/li><\/ul>
                1. YOUR RIGHTS<\/strong><\/li><\/ol>

                  Under Article 13 GDPR, you have the right to:<\/p>

                  • access, rectify, delete your data;<\/li>
                  • restrict or object to processing;<\/li>
                  • withdraw your consent at any time;<\/li>
                  • request data portability;<\/li>
                  • lodge a complaint with a supervisory authority (e.g., the Italian Data Protection Authority).<\/li><\/ul>

                    You can exercise your rights by contacting:\u00a0info@shikumen101.com<\/p>

                    1. CHANGES TO THIS POLICY<\/strong><\/li><\/ol>

                      The Data Controller reserves the right to modify this privacy policy at any time.
                      In case of substantial changes, we may also notify you by email.<\/p>

                      We encourage users to regularly review this policy for updates.<\/p>

                      \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                      Privacy Policy pursuant to Regulation (EU) 2016\/679 (GDPR)Effective as of: 24\/06\/2025 INTRODUCTION This privacy policy complies with the EU General Data Protection Regulation (GDPR \u2013 Reg. EU 2016\/679) and Italian Privacy Code (Legislative Decree no. 196\/2003, as amended). It also follows the guidelines issued by the Italian Data Protection Authority, including those on email marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5537","page","type-page","status-publish","hentry"],"yoast_head":"\nPrivacy Policy - shikumen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shikumen101.com\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - shikumen\" \/>\n<meta property=\"og:description\" content=\"Privacy Policy pursuant to Regulation (EU) 2016\/679 (GDPR)Effective as of: 24\/06\/2025 INTRODUCTION This privacy policy complies with the EU General Data Protection Regulation (GDPR \u2013 Reg. 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